The European and Chinese Markets for Wholesale Coffee

The production of coffee would seem like a highly exhausting job for every wholesale coffee supplier out there. But there is proof from studies that actually show that a shift to wholesale coffee business may actually be a lucrative and wise decision for a coffee house owner. Especially if that business is set up in Europe and China.

Europe is not known for growing and harvesting coffee beans. But it is known as the top continent in terms of coffee consumption. Among the top ten coffee drinking countries in the world, eight are found in Europe, specifically in the Eurozone.

Here is where the business of wholesale coffee comes in. Coffee lovers in Europe grow pickier everyday, therefore putting a high demand on the best coffee beans around the world. Coffee houses must now be able to provide new blends to face and stay ahead of the competition. This is where they will be needing a local wholesale coffee supplier.

But the growth of coffee drinkers is not only happening in Europe. On the other side of the world, another giant market is rising, the Chinese coffee community. Chinese coffee drinkers are now looking into artisanal coffee that requires special types of coffee beans blended together. They no longer limit themselves to Arabica based brewed coffee and Robusta based instant coffee drinks. Shanghai City is at the forefront of this surge in coffee drinking. This has started the birth of specialty coffee bean roasting and therefore has required some of the coffee house owners to go into the wholesale coffee business in the very near future.

Wholesale coffee suppliers can do this by visiting cooperatives in their search for the best variants of coffee beans both rare and common. It is important that those who are interested in going into this type of lucrative business must establish a good professional relationship with their sources. This relationship will certainly result into a more prosperous partnership. Taking care of their sources would certainly produce good business for them because they are assured that they will not run out of supplies to sell. This will allow them the flexibility to expand their wholesale coffee business to other coffee houses and other merchants.

There are more opportunities for these coffee house owners once they decide to go into the business of wholesale coffee. Brand management will be easier as well as its familiarization because they can now reach a wider market with their wholesale coffee business.


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